Saturnbird Coffee
Advertising Planning
Project Introduction
The message theme:
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Slogan: 隨時隨地，唔同口感，啱哂唔同嘅你
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Consumer Insight: Young consumers want personalized, convenient coffee for every moment—whether for energy or relaxation.
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Brand Connection: Saturnbird offers diverse flavors and easy brewing, perfectly meeting the need for convenience and personalization.
Objectives :
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Increase brand awareness by 10%.
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Achieve an annual sales growth rate of 5%.
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8% sales within the first six months of market entry.
Target Audience:
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Aged 20-40, passionate about coffee culture and new experiences.
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Middle-income, prioritizing quality and value.
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Open to innovative flavors.
Achievements Display
Poster & Advertising
Message :Emotional
Appeal Coffee for every personality and moment: energy, balance, creativity, adventure.
Spokesperson Type : ordinarypeople
Relatable,authentic,reflecting real-life experiences.
Fresh & Energetic
"果香清新，注入滿滿元氣，
隨時隨地讓你活力滿滿。"
Balance Seeker
"酸苦平衡，保持內心穩定，助
你在忙碌中找到內心的平衡。"
Serene Walker
"微酸微苦，如同自然的寧靜，
適合在寧靜時刻陪伴你。"
Fantasy Enthusiast
"巧克力風味，激發無盡潛力，
適合熱愛冒險的你。"
Creative Inspirer
"變化豐富，激發靈感與創意，
每一口都帶來驚喜。"
Thoughtful Thinker
"深沈口感，助你保持專注與力
量，陪伴你每一個深思時刻。"
Final Scene:
All together with the slogan
"隨時隨地，唔同口感，
啱哂唔同嘅你。"
The support
Convenience for Every Moment: High-quality coffee for both busy and relaxing moments.
Variety of Flavors: Flavors for energy, relaxation, and everything in between.
Innovative Cold Brew: Cold brew preserves smoothness, reduces acidity, enhances flavor.
Designed for the Creative: Diverse flavors and a creative brand identity for young, dynamic consumers.