Sparkle collection
Creative Design
Poster design, runway show planning
Poster Design
Designing fashion posters, advertisements, fashion runway sets, reative brief design and production (including brand business cards, brochures, folders, gift bags) for Hong Kong local clothing brand Sparkle Collection, event production media audience, theme logo design, copywriting, as well as planning and event introduction.
The poster design blends Hong Kong culture from the Sparkle Collection with elements loved by young people, featuring a retro collage style. The patterns reflect Hong Kong architecture, ads, red sails, and ice cream trucks, merging fashion with a modern take on Hong Kong culture.
Runway show
The logo uses pink and black with watercolor and butterfly elements for a stylish, mysterious look. The design theme extends to catwalks, briefs, and gift bags, featuring cheongsam patterns and retro plaid. The bag has a butterfly logo, and the business card shows half a butterfly wing, creating a high-end, playful feel.
Coppeywriting
According to the brand name and the corresponding customer group, the copywriting was designed for the high-end pursuit of light luxury, and the promotional copy of the T catwalk event was published on face book, ins Xiaohongshu and other platforms.