About Me
I’m a creative thinker with a passion for making unique and memorable works, whether in video or ad copy. I have a wide range of hobbies like playing the piano, painting, crafting, and collecting picture books. I love exploring others' creative ideas and finding inspiration in magazines, ads, and videos.
Education
Sep 2024 – Present
HKBU CIE
Sep 2022 – Sep 2024
HKMU LiPACE
Bachelor of Social Sciences (Honours) in Media and Social Communication
GPA: 3.73/4.0
Higher Diploma in Creative Writing for Film and New Media
GPA: 3.6/4.0 Honors: Dean 's List Certificate
LANGUAGES & SKILLS
Languages:
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Mandarin (Native)
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English (Fluent)
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Japanese (Beginner)
Computer:
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Word
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Excel
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PowerPoint
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Canva
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Procreate
INTERNSHIP
Shenzhen Evening News
Jun 2024 – Aug 2024
Operations & Event Planning
Organized 5+ cultural events and tourism campaigns, attracting over 2,000 participants and boosting engagement by 15% with interactive activities, planning, and smooth execution.
Work Experience
New Hong Kongers Exhibition in M+ Museum
Nov 2024
Saturnbird Coffee Campaign Project
Oct 2024
CITIC Bank Shenzhen Banking | Private Banking Department
Aug 2023
Leader
Created a marketing campaign for M+ Museum to engage "Hong Kong Drifters," increase ticket sales, and build community loyalty through research, branding, and immersive experiences.
Member
Led a data-driven marketing campaign to increase brand awareness by 10% and sales by 5% through targeted ads, creative promotions, and performance tracking.
Assistant Coach
CITIC Bank Shenzhen "Excellent Volunteer " Award
Designed and managed a financial education program for middle school students, handling event planning, branding, logistics, live streaming, and performance tracking to boost engagement and improvement.