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Tamjai samgor

Advertising Analytics

Introduction
This is not an effective advertisement, storytelling is even more inadequate

  • Basics issues:
    1 Target audience positioning is not precise
    2 Monotonous choice of media platform

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  • IG issues:
    1 The interaction format is monotonous and not suitable
    2 Deviation of Influencer

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  • YouTube issues:
           Core Issue: lack of Storytelling
    1 Inaccurate selection of character
    2 No conflict, no plot, no story
    3 Insufficient brand value communication (even Conflicts with the original brand voice)

HOW TO SOLVE IT-CONTET
The three elements of storytelling

1. CHARACTER SELECTION

Extras

Students, Office Workers, Middle-Aged

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2. ADD CONFLICT

·“酸”象徵“心酸”

Emotional resonance, Audience dilemm

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3. RESOLUTION

“撈”字體現品牌支持

Understanding, emotional support, overcoming difficulties

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Achievements Display

“酸”是青春的衝動，“撈”出成長的從容
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“酸”是職場的迷茫，“撈”出奮鬥的方向
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“酸”是親情的遺憾，“撈”出記憶的溫暖
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#share你的三酸故事
Summary

  • Our improvements:
    1 refine the target audience and expand platforms to reach more people.
    2 enhance storytelling by adding emotional elements to better connect with viewers.
    3 boost engagement by offering more interactive content
    4 UGC: lower the threshold for participation, all the public are influencers.


These changes aim to show the brand’s care, support, and presence in the audience's lives, helping build a stronger emotional bond between the brand and its viewers.

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